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Apacer Launches ""Eon Module"" New product line to capture global channel assembly market

( Oct 21, 2004 ) Bookmark and Share

Apacer Technology Inc. has launched its new Eon Module brand memory modules to target the channel assembly market. The new product line guarantees efficient and high quality memory modules through comprehensive testing and certification. Eon Module's objective is to satisfy the stringent quality requirements of consumers in the channel assembly market and to become its leading brand. Apacer¡¦s Several major international manufacturers have already completed testing and certification of Eon Module products and placed their orders. Shipment is scheduled to begin at the end of October.

Grace Lo, Apacer's DRAM Director, explained that the PC upgrade segment accounts for 20% of the global market for memory modules, which is at the top of the market pyramid and tends toward saturation. Apacer is focusing on the next tier in the pyramid, the channel assembly market, which accounts for 50% of memory module sales. Aimed at the DRAM module requirements of the assembly market, the Eon Module brand offers an outstanding and competitive product that is absolutely superior to generic memory modules that have not undergone testing or certification.

The Eon Module brand name comes from the latin word ""eon"", which means ""continuous."" In this spirit Apacer insists on continuously providing excellent products and exceptional customer service. The Eon Module brand guarantees its products have passed 100% compatibility testing and certification, and it promises the best in quality and customer service. The first phase of Apacer's Eon Module launch introduces DDR and DDRII memory modules for desktop PCs and notebooks. The product line will expand to meet customer requirements and is expected to eventually comprise 30% of Apacer's annual shipments.

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